How Your Digital Marketing Strategy  Can Improve Case Acceptance Rates

The latest insights from the F+F team:

Reviews are a vitally important part of a local SEO strategy for dental practices. When choosing a healthcare provider, nearly 70% of patients report that online reputation to be very important, which makes your practice’s online reviews an essential part of your overall patient attraction strategy.
Across the medical industry, online booking is becoming the standard, as practices of all kinds look for ways to connect better with patients, streamline staff duties, and bring in more patients. Using an online appointment booking system can help your practice in all of those areas.
When we start looking at ways to increase search ranking and online visibility for websites, there can be a lot of uncertainty, or gray areas, and it can seem hard to figure out what the best tactics to boost your website might be.
You’ve probably noticed in Google searches, sometimes results appear with yellow star ratings, revealing how highly customers of the business or product have reviewed it online. This can be a great marketing tool, kind of like an instant positive referral from your customers to someone who’s searching for what you offer.
Site security is one of the essential must-haves for effective dental websites. There was a time when a lot of small business websites were fine using unsecured HTTP sites instead of the more secure HTTPS protocol, but that’s no longer a good option for several reasons.
Taking advantage of free advertising is something every small business owner hopes to be able to do, and there’s an easy opportunity for just that on your Google My Business profile.
If you’re in a service-based business, like medical or dental practices, salons and spas, home or car repair businesses, there are new options available from Google to improve your online presence using your Google My Business profile.
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