We make great website design accessible to healthcare practices.

Let’s face it— most healthcare websites fall behind their peers in other industries in design, user experience and accessibility. We’re here to change that. Form + Function helps practices turn their websites into beautiful + effective patient acquisition assets.

Form + Function creates healthcare websites that differentiate on design. And results.

We believe professionally-crafted brands, websites and marketing strategies shouldn’t be reserved only for the most financially successful practices, so we set out to build a system that helps healthcare practices achieve the best without reinventing the wheel. Check out some of the designs and results we’ve achieved:


Step 1: Choose from a variety of professionally-designed brands or brand elements for your practice.

We’ve created websites for healthcare practices across the country, and experience has taught us that the thing that sets great websites apart from poor ones is the quality of a practice’s brand.

Form + Function’s website design method focuses on getting a practice’s brand right, right off the bat. Our library of gorgeous, professionally-designed brands can be easily used right out of the box or endlessly mixed and matched to create a unique look that’s perfect for you, or to enhance the brand your practice already has. We achieve this by breaking visual identity down to its most basic elements: modern, hand-selected fonts, colors and photography that form the building blocks of your practice’s website, stationery and swag. 

On our introductory call, you’ll work with a designer to select a look that fits your practice’s personality and target market. You’ll be amazed at how quickly your brand comes to life.

Explore our brand kits →

Lumena brand by Form + Function

Step 2: We'll apply your brand to a conversion-optimized website layout.

At their core, all successful healthcare websites include similar building blocks: search-optimized pages focused on each service, strong doctor profiles and easy booking or contact options. Form + Function’s healthcare website framework satisfies these technical needs, providing an effective foundation for your practice’s new visual brand.

Your designer will go to work to bring your website to life, combining your practice’s visual identity with content about your services to populate a conversion-tuned layout designed to help patients efficiently find information, book appointments and fill out forms.


Step 3: Watch our digital marketing strategies result in a steady flow of new patients.

After we launch your new website, our work is just beginning. We offer several digital marketing packages designed to achieve lasting online visibility for your practice and boost your new patient numbers. Each of our marketing strategies centers on high-intent channels like search engine marketing, so you’re visible when patients are searching for a new doctor. We additionally back our SEO strategies with patient retention and engagement strategies like email, social media and educational content.

Get ready to grow.

Request a proposal and pricing today or schedule a free 30 minute meeting to pick our brains about how Form + Function’s services would work for your business.

We use patient experience design to make every touchpoint with your practice an excellent one.

We believe that best-in-class healthcare businesses grow by serving their patients better. Unlike most healthcare SEO agencies, we don’t believe our job stops once a patient’s first appointment is booked. We continue to use the power of digital marketing for patient retention and reengagement, helping healthcare businesses make every digital touchpoint of the patient experience an excellent one and improving practice profitability along the way.


Transform your website into a patient-attraction machine with Form + Function's marketing packages.


Use one of our brand kits for your practice, complete with a website and more.


Let us handle everything your practice needs to grow, beautifully.