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We craft seamless, accessible user experiences for innovative businesses.

Form + Function specializes in delivering superior UX design for leading organizations in the technology sector. We balance aesthetics and functionality to create engaging, accessible digital experiences that amplify your brand and drive business growth. Whether you’re looking to enhance an existing digital platform or build an intuitive, inclusive one from scratch, our team is equipped with the creativity and expertise to deliver results.

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UX + UI design that connects and converts.

Form + Function stands at the intersection of creativity and technology, delivering bespoke UX design that powers growth for innovative startups and industry leaders alike. We specialize in creating digital experiences that not only impress at first sight, but also foster enduring engagement and customer loyalty.

We helped HubSpot create an engaging solution to display the hundreds of products and features included in its platform.

We helped Salient create a bold brand that stands out in the healthcare consulting space

We helped Thomas Group Printing successfully transition to digital sales channels, reinvigorating a 100 year old business.

An Extension of Your Brand Identity

Your website is the digital reflection of your brand, often serving as your most prominent brand touchpoint. We understand the importance of cohesion between your brand’s existing aesthetic and your digital presence. Whether you have a strong existing brand system or are seeking to refine your identity or create a scaleable design system, we’re ready to collaborate with your team to create designs that are representative of your brand and resonate with your audience.

We build accessibility into everything we do.

Your digital platform should be a conduit to connect with everyone—no exceptions. Our UX design philosophy is grounded in inclusion, ensuring your website is a breeze to navigate for all, regardless of how they interact with your site. Leveraging contrasting colors, focusable UI elements, and intuitively arranged page sections, we foster efficient navigation, making your website an open door to every user.

Flexible Engagement Models: On-Demand Expertise to Augment Your Team

With Form + Function, you’re gaining more than a UX design partner; you’re accessing a flexible, tech-experienced team designed to suit your unique requirements. Whether you’re dealing with an influx of projects, speeding up your current ones, or facing unexpected needs, our working models adapt to your situation.

Dedicated: A Seamless Extension of Your Team
Ideal for ongoing requirements, our dedicated service provides on-call access to a committed UX design team.

Flex: Experienced Support for Defined Projects
For occasional or project-based design needs, our flex model offers professional expertise with limited commitment.

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Our UX Design Process:

Our UX design process centers on striking the right balance between user needs and business requirements, uniting form and function to drive business results. We create tech-forward experiences that are more than visually captivating—they’re practical, intuitive, and enjoyable. Each project varies and each client’s needs are different, but the following process highlights the breadth of our team’s experience and capabilities.

Research + Discovery

We immerse ourselves in your industry, target audience, and business goals. This foundational knowledge guides the subsequent design steps.

Information Architecture

Based on our research, we create a logical and intuitive structure for your site, planning how users will navigate and interact with your content.

Wireframing + Prototyping

We transform our plans into tangible wireframes and interactive prototypes, visualizing the layout and functionality of your site using industry-standard tools.

Visual Design

We carefully select colors, typography, images, and other design elements to create a visually compelling interface that aligns with your brand identity.

User Testing + Iteration

We validate our designs with real users, collecting feedback and making improvements to ensure an optimal user experience.

Implementation + Launch

Once the design is perfected, we bring it to life on your site. But our work doesn’t stop at launch – we continually monitor and optimize your site to maximize its performance.

HOW WE WORK

The right level of engagement for web design needs of all sizes.

Dedicated:

Best for ongoing needs for an outsourced team. Get on-call access to a dedicated web design team when you subscribe to a monthly package customized to your needs.

Flex:

Best for defined projects or limited engagements. Fill your occasional or project-based design needs with an experienced and professional team.