We’re a dental marketing agency for growing practices.

Form and Function helps dentists build beautiful and effective online presences. We’re an honest and ethical dental marketing agency that’s built around leveraging the full power of digital marketing to help our clients reach their new patient goals and start thriving in their practices.

From private practices to large groups, Form + Function gets results for dentists:

Our dental marketing agency differentiates on excellent results produced through smart dental marketing strategies and hard work. We have years of experience working with dentists across the country to attract and retain patients.

Photo of Dr. Anthony Grados from Oak Tree Dental of Sebastopol
“I started working with Form + Function after having a poor experience with another company. They’ve been amazing to work with and a complete “180” from my experience with the other company. Our SEO has steadily improved and is getting us where we hope to be with our business. I can only provide my highest recommendation for Form + Function, as they’ve been a pleasure to work with and provided outstanding results.”
Dr. Anthony Grados
Oak Tree Dental of Sebastopol

We’ll handle everything you need to grow.

Form and Function backs practices with growth marketing strategies designed to attract, retain and activate patients, resulting in full schedules and more revenue. As a full service digital marketing solution for healthcare businesses, we use technology to improve every touchpoint with your leads and patients. Each of our marketing strategies centers on high-intent channels like search engine marketing, so you’re visible when patients are searching for a new doctor. We additionally back our SEO strategies with patient retention and engagement strategies like email, social media and educational content.

Most dental marketing agencies don’t differentiate on design. We do.

Dentists deserve a web presence thats as beautiful as it is effective. And with most patients visiting at least two dental websites before booking an appointment, the two tend to go hand in hand. Form + Function designs and builds websites that grab and hold patient attention, reflecting the quality of your services and integrating seamlessly with your digital marketing strategy to make your website your practice’s biggest generator of new patients.

Take the guess work out of dental website design with our brand kits.

When you’re designing a website and brand, starting from a blank slate can be daunting and running a healthcare practice is already enough work without worrying about how to communicate what you want to a designer. That’s why we created a variety of professionally-designed brands for practices to use. 

Our brand kits include the following designs and branded templates to help your business project a professional and consistent aesthetic:

  • Logo design or refresh
  • Font, color and image style selections
  • Patient paperwork 
  • Business cards
  • Postcards
  • Email newsletters
  • Digital and print advertising
  • Social media post templates
Grincraft brand by Form + Function

We use patient experience design to make every touchpoint with your practice an excellent one.

We believe that best-in-class healthcare businesses grow by serving their patients better. Unlike most healthcare SEO agencies, we don’t believe our job stops once a patient’s first appointment is booked. We continue to use the power of digital marketing for patient retention and reengagement, helping healthcare businesses make every digital touchpoint of the patient experience an excellent one and improving practice profitability along the way.

We do smart, scalable dental marketing for dental practices.

Your practice’s web presence doesn’t end with your website. We create managed dental SEO & marketing strategies to help get your website in front of prospective patients when they’re searching for a dental care provider. Our strategies have helped practices across the country build visibility and make their websites into a new patient magnet.

Dental Website Design

When people are looking for a dentist, most start with a Google search. In fact, 73% of people research healthcare treatments online and 61% of patients visit at least two practice websites before deciding on a dentist. Competition is stiff, so when patients land on your multi-location practice’s website, a clear, compelling and easy-to-use interface is imperative.

Dental SEO

As a group practice, your DSO website can benefit from your organization’s authority in a way that independent practices can’t. A sound SEO strategy centers on using this authority intelligently to capture more visibility. We identify the dental services that patients are searching for and creating content on your website designed to answer their questions and meet their needs as they search.

Paid Search Advertising

Paid search advertising is an excellent supplement to a dental SEO strategy. Paid search helps your practice occupy more valuable digital real estate, resulting in more clicks and more patients. It’s also easy to scale up and down depending on your practices needs, or can be smartly allocated to support the goals of several locations.

Email Marketing

Unlock the value in your patient records and database with our email marketing services. We leverage tailored email marketing solutions to send personalized educational and marketing messaging to patients to increase treatment acceptance, reduce improve appointment adherence, and foster loyalty.

Social Media

Our team crafts engaging social media campaigns to connect your organization and its owned practices with existing and potential patients alike. From educational posts to patient testimonials, we humanize your brand and foster an engaging interactive online community.

Review Management

Harness the power of positive feedback with our review management services. We encourage satisfied patients to share their experiences, and we professionally address negative reviews, all while enhancing your practice’s online reputation.

Get started today.

Interested in how Form + Function can help your practice attract more patients and look great on the web? Schedule a free 30 minute demo.