Marketing a DSO or multi-location practice comes with special challenges. Work with a partner who’s up to the task.
We’re Form + Function, a marketing agency designed to help DSOs hit their new patient numbers and grow quicky, all while maintaining clear, consistent communications and marketing excellence. Our marketing systems and strategies are designed specifically for scaling organizations, helping you find and apply effective marketing strategies to your existing practices and new acquisitions, pairing a proven playbook with the flexibility to support each location with individualized planning and goals. We differentiate on design. And hard work, creativity, transparency and strategy.
When we couldn’t find a scalable, effective and great-looking website platform for the management of many practice locations, we built our own from the ground up.
– Utilize a different brand and website for each practice or consolidate them all under one.
– We handle upkeep and edits. Easily keep hours, insurance information and more up to date across all of your practices.
We know from experience that successful healthcare websites include some common elements like search-optimized service pages, strong doctor profiles and highly visible booking/contact options. All of our websites share a common theme and modular design system, allowing each office to achieve flexibility while benefitting from your organization’s scale.
We back practices with growth marketing strategies designed to attract, retain and activate patients, resulting in full schedules and more revenue. We use the power of digital marketing for patient retention and reengagement, helping healthcare businesses make every digital touchpoint of the patient experience an excellent one and improving practice profitability along the way.
Google is adding features all the time, improving how patients find the right dental practice for them. Dental practice websites need to keep up or risk losing valuable visibility. Our DSO website designs are built with important Google My Business features in mind and include thoughtful touches designed to make your practice more visible online.
– We create a review automation workflow for each practice we work with, making it easier to collect the right reviews to bolster your search engine visibility.
– We create a page for each service your practice offers, increasing your ability to show up in service-related searches.
– We set up each website with booking form which we link to each location’s Google profile, allowing patients to book appointments quickly and easily.
Achieving visibility for multi-location practices comes with its own set of challenges. That’s why we approach every DSO website with a shared focus on search visibility, clear information architecture and excellent user experience.
Whether your organization provides each location with their own website or prefers a web experience that allows all locations to live under a single umbrella, Form + Function can help guide you towards the best solution for your team, patients and bottom line.
If you’re looking to effectively market your multi-location practice, consider partnering with a pro. We’re an independent team of experts with a passion for helping dental practices stand out online. Best of all, when you work with Form + Function, you’ll have access to a dedicated team of experts who will fit seamlessly into your team, enabling you to scale up quickly as you grow, without the burden of hiring in-house staff. Our goal is to expand your ability to bring about results quickly so you can grow your organization like a team twice your size.
Our team has experience working on successful marketing strategies for dental practices across the country. We understand the challenges of effectively marketing a group practice at scale and are equipped to help you stand out and scale up your reach in the best possible way.