Digital Marketing Coordinator


Digital Marketing Coordinator

Form + Function is a local search marketing and user experience design agency. We manage the web and search engine marketing strategies of location-based businesses in the healthcare, professional services and technology industries. We’re seeking a digital marketing coordinator to serve our SMB clients with a passion for helping businesses achieve better visibility online to help develop, manage and track our clients’ campaigns. This position is fully-remote.

Roles and Responsibilities:

  • Plan and execute marketing strategies, primarily geared towards organic search, for a portfolio of 10-12 small business clients
  • Conduct organic keyword research to develop content strategies that align with high-volume, high-intent searches
  • Produce engaging and keyword optimized written content for owned blogs and guest posting outlets
  • Conduct historical on-page optimization to improve rankings and traffic to existing content
  • Measure and report performance of all search marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies for our portfolio of clients
  • Communicate with client stakeholders and report on results
  • Make requested edits to client websites using WordPress and visual builder plugins

Required Skills and Experience:

  • A bachelor’s degree in marketing, business or equivalent
  • Demonstrable digital marketing experience in managing search engine optimization required. Experience with paid search and email campaigns preferred
  • Highly capable with common website content management systems such as WordPress
  • Experienced in developing and measuring organic search engine marketing strategies using tools such as Google Search Console and Moz/SEMRush
  • Experience in setting up and optimizing Google Adwords campaigns preferred but not required
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to work autonomously, take initiative and complete tasks you are responsible for. You are detail-oriented, creative, thoughtful, foresee and identify problems, dissect them, and advance solutions.
  • Committed to excellence in thinking and execution. You work as a trusted team player, demonstrating intellectual curiosity, strong judgment, inclusivity, self-awareness, creativity and urgency.

Job Application

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