Dataiku: Crafting Engaging and Insightful Visual Content

Client Overview:

Dataiku is a leading AI and machine learning platform that democratizes data science across an organization. With a robust content strategy that delves into highly technical subjects, they were looking to expand their range of downloadable thought leadership content. This required scalable, brand-aligned visual content that would not only inform but also engage their audience.

Dataiku engaged Form + Function to serve as a dedicated visual design partner for its content team, producing eBooks, reports, infographic, flipbooks, brochures and more. 

Challenges:

• Bandwidth: Dataiku’s internal design team was stretched thin, struggling to keep pace with the demand for eBooks, flipbooks, infographics, and more.
• Brand Alignment: The content needed to adhere to Dataiku’s established brand guidelines, maintaining consistency across various formats.
• Complexity: As an AI company, presenting intricate, technical content in an engaging manner posed a creative challenge.
• Expansion: They sought a creative partner to explore and expand into new content formats and mediums, reinforcing the brand’s innovative spirit.

Solutions:

• Brand Understanding: Through a detailed audit of Dataiku’s visual system, Form + Function’s team gained insights into their brand guidelines and style preferences, enabling us to produce resources as an extension of their internal design team.
• Stakeholder Collaboration: Interviews with Dataiku’s creative stakeholders helped us comprehend their goals, preferences, and vision for content production.
• Agile Partnership: As an on-call partner, our team was ready to adapt to Dataiku’s evolving needs, ensuring timely delivery of top-quality visual content.
• Innovative Formats: Together with Dataiku, we explored new “flipbook” content formats designed for bite-sized, easily digestible consumption.