Get more business byharnessing the power of aninbound marketing strategy.
As one of the most effective methods of marketing on the web, inbound marketing is an approach to revenue generation that’s focused on attracting customers and clients through interactions that help - not interrupt their daily search for information. These interactions follow the process of attracting, converting, closing and delighting your target prospects throughout their buying process.
Inbound strategies shine at lowering the cost of attracting new leads and customers through leveraging targeted content, lead nurturing and search optimization. In fact, inbound is quickly outperforming other advertising methods and on average produces leads that cost 60% less to acquire than traditional advertising.
OUR INBOUND MARKETING PROCESS
Form + Function crafts inbound strategies which attract leads and turns them into customers and promoters of you brand. Here’s how we do it:
We take the time to understand your target market and build or refine marketing personas. These help us understand the kind of content your customers crave to guide them through each stage of the buying process.
We work in quarterly content planning cycles to produce an inbound marketing strategy consisting of useful blogs, social media posts, email automations and premium content offers we'll use to help you reach your lead generation goals.
Roll-Out & Optimization
We write, design and distribute on-brand content that will generate leads and move them towards revenue-producing actions. We report monthly on our progress towards KPIs as we work our plan together.
Get in touch to request a freeinbound marketing audit ofyour website.