As one of the most effective methods of marketing on the web, inbound marketing is an approach to revenue generation that’s focused on attracting customers and clients through interactions that help – not interrupt their daily search for information. These interactions follow the process of attracting, converting, closing and delighting your target prospects throughout their buying process.
Inbound strategies shine at lowering the cost of attracting new leads and customers through leveraging targeted content, lead nurturing and search optimization. In fact, inbound is quickly outperforming other advertising methods and on average produces leads that cost 60% less to acquire than traditional advertising.
