HubSpot: Homepage Hero Image Experiment

Form + Function partnered with HubSpot to visualize CRM-meets-humanity in a homepage A/B test viewed around the world.

Project Summary:

We created three unique illustration styles blending CRM interface elements with human-focused imagery for a global A/B test on the HubSpot homepage. Each design was localized in English, German, and Japanese. Collaborating closely with the Web Strategy team, we delivered adaptable visuals that resonated across markets.

HubSpot: Homepage Hero Image Experiment
HubSpot: Homepage Hero Image Experiment
HubSpot: Homepage Hero Image Experiment
HubSpot: Homepage Hero Image Experiment

Have a project in mind? Let’s get to work.

Interested in exploring how you can partner with Form + Function? Pick our brains over a free 30-minute consultation.