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Aura Cosmetic Dentistry blends artistry and function to create radiant, confident smiles. Designed by Form + Function, Aura’s brand is available for your dental practice when paired with our website and marketing services. Whether starting fresh or elevating your current business, our team will help you shine with Aura’s modern, sophisticated image.
Your brand is the foundation of how your business presents itself across every visual medium, from your website to business cards, patient paperwork, and giveaways. Form + Function brands help your practice stand out with visual identity systems that make every patient interaction visually cohesive and professional. Our brands come with a full set of designs and branded templates to ensure your practice looks polished and consistent across all touchpoints:
HOW IT WORKS
Whether you’re launching a new practice or refreshing your existing one, Aura can be adapted to suit your needs.
Best For Existing Practices
If your practice needs a visual refresh and you want to avoid the uncertainty of designing from scratch, the Aura brand aesthetic is a great solution. Aura’s look and feel can be applied or adapted to your existing logo, social media profiles, and other branded materials. Our website solutions ensure that the Aura brand shines across all your digital platforms.
Best For Starting From Scratch
Our pre-designed brands offer a complete branding, website, and social solution for new practices. With Aura, you can take full advantage of a ready-to-go brand that includes a cohesive visual identity, along with secured domain names and social media handles that align with your new practice.
When people are looking for a dentist, most start with a Google search. In fact, 73% of people research healthcare treatments online and 61% of patients visit at least two practice websites before deciding on a dentist. Competition is stiff, so our websites are built to compete at a foundational level. Our sites that are carefully designed for the needs of patients and search engines alike, with intuitive, fast-loading and conversion-oriented layouts, setting a strong foundation to attract a steady stream of new patients.
HOW WE WORK
Use the Aura brand for your practice, complete with a website and more.
Let us handle everything your practice needs to grow, beautifully.
Yes and no. If you choose to use the Aura name, logo and web/social properties, you’ll be the sole user of those assets. Other practices may be permitted to use the color, font and image style selections we’ve made for this brand.
Yes. We find it’s easier for our clients to arrive at a brand they love when they’re not starting from scratch, but the styles we’ve chosen for Aura aren’t set in stone. The graphics and styles we’ve chosen are just one way to imagine how this brand could look. You can use it exactly as-is or work with our team to explore different styles entirely using the Aura aesthetic as a starting point.
They’re more custom than template, but somewhere in between. Form + Function’s websites are built on a modular system that allows us to achieve the best of both worlds between custom builds and templates. That’s a fancy way to say we don’t create mass-produced templated sites but we also don’t believe it’s always necessary to reinvent the wheel for simple page sections like contact forms or doctor profiles, unless you want to, of course. The result is more swiss army knife than cookie cutter. Our modular system also allows us to make incremental improvements to our clients sites when they subscribe to a marketing package, allowing us to make changes to the modules we use based on data collected from many of our client websites, leading to improvements across technical but important things like loading speed, schema markup and conversion rates.
That depends on how you think about what exactly makes up your brand. We think of brand as the mix of many styles to create your business’ visual identity, including your logo, color palette, font choices, style of images and verbal tone. As a part of our process, we’re down to keep some of that, but typically not all and very rarely without some changes. There are no cost benefits to taking on a website redesign with us and leaving your brand untouched.
If you have an existing or established brand it’s wise to want to maintain parts of it like your current logo, colors or fonts. In most cases, we’ll certainly also advise you to keep your name and website URL. As a custom brand and website design agency, we’re here to help you build on and enhance your existing brand, so please feel free to communicate to our team about the parts of your existing brand that you hate, would consider changing, or want to keep exactly as-is. We typically do not use entire client brands exactly as-is. As a part of our process for existing brands, our team will make recommendations for improvements or a fresh take on brand style, cohesiveness and documentation for practical or aesthetic reasons.
If you’re interested in this brand or have a question about our work, send us a message to get in touch.
