When we start looking at ways to increase search ranking and online visibility for websites, there can be a lot of uncertainty, or gray areas, and it can seem hard to figure out what the best tactics to boost your website might be. Part of that is that the ultimate goal for each website might […]
You’ve probably noticed in Google searches, sometimes results appear with yellow star ratings, revealing how highly customers of the business or product have reviewed it online. This can be a great marketing tool, kind of like an instant positive referral from your customers to someone who’s searching for what you offer. It’s a simple process […]
Taking advantage of free advertising is something every small business owner hopes to be able to do, and there’s an easy opportunity for just that on your Google My Business profile. Google has been using plenty of new features, like service menus and appointment booking links, on Google My Business to collect information about local […]
If you’re in a service-based business, like medical or dental practices, salons and spas, home or car repair businesses, there are new options available from Google to improve your online presence using your Google My Business profile. Google announced they have expanded their My Business menu editor tool, something previously only available to restaurants and […]
Service-based businesses like dental practices, law offices, or salons are finding more and more success using Google MyBusiness to connect with potential clients. In fact, if you have a location-based business of any kind, Google MyBusiness is already affecting your online presence — and your competition’s, too. Would-be customers looking for a local service, for […]
Everyone with a website is familiar, by now, with the intermittent huge changes Google makes to how it searches, ranks and recommends sites online. In the fall of 2018, one such big change was rolled out, and it’s one that disproportionately affects health, medical and wellness sites. For dentists keeping an eye on how their […]
Reviews are an incredibly important part of a local SEO strategy for dental practices, yet unfortunately, a lot of practices are going about collecting them in the wrong ways. Many practices collect reviews on internal reviews portals, which pass up a bunch of SEO-related benefits of reviews. This post will cover information about why reviews […]
If you’re a location-based business and have a Google My Business page, you’ve probably heard of Google Posts, a feature that allows you to post updates to your profile that will appear in Maps and Search results. If you’re not already using Google Posts, it’s a fantastic way to drive more foot traffic to your […]
Online reviews are an enormously important part of local SEO strategy. 92% of customers read online reviews and 88% trust reviews as much as they would a recommendation from a friend. With the importance of online reviews to consumers, it’s not shocking that they’ve been incorporated as a ranking factor in local SEO. In fact, […]
As a business owner, you may be wondering whether or not you should invest time and money into SEO, or Search Engine Optimization for your website. Improving your company’s SEO ranking can be a complex process and usually requires hiring a professional. But it can have a big payoff, which is why 61% of marketers […]
Why Use Google Posts? If you’re a location-based business, chances are you’re always looking for new ways to stand out and bring more customers into your place of business. Local search is extremely powerful for small, location-based businesses, with 80% of consumers using search to find local information and half of mobile searches resulting in […]